Overview
As Zapier's first-ever Trusted App Developer, Left Hook tracks the automation platform's key metrics. Since the initial 2016 publication, Zapier has experienced substantial growth and increased transparency about its performance.
Key Metrics
Valuation
$5 Billion (as of March 8, 2021, per Forbes)
According to reporting, this valuation represents approximately 35 times Zapier's current Annual Recurring Revenue (ARR). This positions Zapier competitively within Bessemer's "Top Ten" on the Cloud 100 list.
Revenue
$140 Million ARR (as of March 8, 2021)
Forbes documented this revenue milestone, demonstrating substantial year-over-year growth from previous periods.
Active Users
2.5+ Million Monthly Active Users (as of November 16, 2021)
A press release indicated "more than 2.5 million users come to Zapier every month." Previous reporting from CEO Wade Foster mentioned "1.5 million businesses use [Zapier] each month," suggesting free tier users contribute to overall numbers.
Basic calculations show approximately $93 revenue per business annually, indicating potential upside if per-logo revenue increases by 25%.
Site Traffic
30 Million Annual Visitors (as of February 2021)
This marks the first prominent promotion of site visitor metrics, potentially signaling expansion into new business lines such as data products or advertising platforms.
App Ecosystem
4,000+ Applications in the Zapier marketplace (as of November 16, 2021)
Co-founder Mike Knoop noted that Zapier added over 1,000 new public applications during 2021 alone, demonstrating rapid ecosystem expansion.
Workforce
~700 Employees (as of October 14, 2022)
CEO Wade Foster stated Zapier operates "almost a team of 700," with all employees working remotely across 30+ countries.